KANYE WEST NARROWS THE GAP
The rapper and his fashion company just landed a 10-year deal with Gap to launch a new clothing line called Yeezy Gap. The retailer -- widely known as a mall brand -- will introduce the Yeezy merch in the first half of 2021 in its stores and online.
The mega retail deal reportedly starts this month and comes with the option to renew at the 5-year mark ... at which point Gap expects YZY to be generating $1 BILLION in sales.
The struggling retailer only hauled in a total of $4.6 billion globally in 2019. But, considering Kanye's Yeezy shoe line topped $1 billion in sales last year ... it's certainly possible that they could reach those numbers ... they hope.
Ironic, he goes back to the company that he once worked for before he became the Kanye West we all know today.
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