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Amid Controversy, Facebook Changes Name to Meta

Facebook is dead! Long live Fac... err Meta!

You heard the man-bot, right kiddos? After 17 years of representing the best of what it is to be a bleeding-edge multimedia platform, — Facebook CEO Mark Zuckerberg said his company is rebranding itself as Meta.

The name change is in no way an effort to distance the platform from the increasingly bad press generated by its refusal or inability to deal with its sex-trafficking problem, hate-feuling algorithms or less than perfect privacy practices.

Zuckerberg instead insists that it is an effort to encompass his companies virtual-reality vision of the future. 

"I believe the metaverse is the next chapter of the Internet, and it's the next chapter of our company too," he said, adding, "While most tech companies focus on how people could connect to technology, we focus on building technology so people could connect with each other."  

So what is the metaverse? Unless you're already working Big Blue or one of its digital brethren like Google, there's no simple explanation. But, in his founder's letter, Zuckerberg likened it to an immersive version of the internet, "where you’re in the experience, not just looking at it," adding, "The defining quality of the metaverse will be a feeling of presence — like you are right there with another person or in another place. Feeling truly present with another person is the ultimate dream of social technology. That is why we are focused on building this."

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