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Snoop Dogg Expands Media Empire With Animated Children's Series

The characters of "Doggyland." Snoop Dogg voices Bow Wizzle.
Snoop Dogg has gone from Crip to children's content creator.

The rapper-turned-actor and entrepreneur — who has long celebrated his affiliation with the Southern California gang in his music —is teaming up with Claude Brooks, the Emmy-nominated producer and creator of children's franchise "Hip Hop Harry" and singer/songwriter, October London, to launch his latest venture.

"Doggyland - Kids Songs & Nursery Rhymes" is an original series aimed at developing the emotional and cognitive skills of toddlers to 8-year-olds, featuring a colorful cast of dogs that sing, dance and rap educational songs.

The artist, who also voices the main character, Bow Wizzle, cited his personal life as the reason he was making a move into such a different space at this point in his entertainment career.

"As a father, grandfather and longtime youth football coach, it's always been important to me to build positive and educational environments for all children," he said.

The show features Bow Wizzle as the adult mentor to several younger dogs and is available on YouTube and YouTube Kids, a platform Snoop Dogg said was chosen for a very specific reason.

"We wanted to bring our show to YouTube and YouTube Kids which provides free access to everyone, so all the kids can enjoy it." he said. "I've always wanted to create a kid-friendly series that lets kids be kids and is truly representative of the culture with everything from the music to the characters."

Snoop Dogg added that he found the perfect partners in Brooks and London to bring his vision into focus.

"When I started to build my team, it was only right to partner with Claude, who created the iconic series, 'Hip Hop Harry,' which built the blueprint to diverse kids programming, and October London, a talented singer and writer," he said.

Brooks, the show's co-creator, said he was excited to team up with Snoop Dogg to create a children's show based on music that will promote learning.

"I'm a father of a 7yr old daughter and one of the things we are most proud of is having age-appropriate songs about "Being Different," "Not Being a Bully", "Good Manners" and one of my personal favorites, "Affirmations." These kinds of songs will hopefully lead to meaningful conversations and help everyone be the best they can be," he said.

Currently, there are four episodes of the show available for viewing, with new episodes dropping every week on Tuesday. There is an accompanying album to the series "Doggyland - Kids Songs & Nursery Rhymes" that is available on all streaming platforms.

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