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Maker of Popular Bratz Dolls Sued for Using Rip-off of Black Eyed Peas' Hit 'My Humps’ to Promote its Slime-pooping Unicorns

The company that owns the rights to one of the Black Eyed Peas' biggest hits is suing MGA Entertainment Inc, maker of the once pervasively popular Bratz dolls, for $10 million dollars. 

BMG Rights Management filed a lawsuit in Manhattan federal court on Thursday alleging the toy company ripped off the group's Grammy Award-winning song "My Humps" to promote the dancing and slime-pooping unicorn dolls from its "Poopsie Slime Surprise" toy line.

The suit, which describes the Black Eyed Peas as "arguably the most popular and recognized pop music group in the past 30 years," states that MGA's toys sing a song called "My Poops," a thinly veiled unauthorized homage to the group's 2005 posterior-focused hit.

In addition to having its toys sing the song, BMG said MGA placed a sticker on the packaging of the dolls that "excrete sparkling slime"  directing consumers to dance to the song and a company-made video for it that was posted on YouTube.

The video features animated versions of the toys dancing and singing along to "My Poops," while a singer whose voice bears a strong resemblance to former Black Eyed Peas singer Fergie belts out the tune.

BMG, which owns 75% of the "My Humps" composition copyright, has asked the court for at least $10 million in damages, alleging that MGA earned tens of millions of dollars in part because of it use of the double-platinum booty-based Billboard Hot 100 (No. 3). hit. 

Click here to read a copy of the full complaint. 

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