Donate Now

Diddy Rebrands Company as He Takes Bad Boy Empire Global

Hip-hop entrepreneur and Bad Boy Billionaire Sean "Diddy" Combs has unveiled his latest business venture, Combs Global, a rebranding of his parent company Combs Enterprises.

The company, which started in 2013 with brands such as Bad Boy Entertainment and Cîroc Vodka, has now expanded to include Empower Global, Our Fair Share, Love Records and a presence in the cannabis industry.

“Combs Global represents the next chapter in my journey as a business leader and a bigger vision to build the largest portfolio of leading Black-owned brands in the world,” Combs said in a statement on Tuesday.

"I've enlisted world-class teams of top executives, specialists and strategic partners to bring this new dream to life and put us in the best position to keep making history while leading another 30 years of dominance across industries.”

With the launch of Combs Global, there has been a complete rebranding of the website, social channels, and brand communications. The new visual identity coincides with plans to take the company and its business units international.

The new logo was unveiled in a Uber One Super Bowl commercial starring Combs where he dreams up a hit song for Uber One, a reminder of Combs' unrivaled success as a hitmaker.

Combs, who is celebrating the 30th anniversary of Bad Boy Entertainment, the 15th anniversary of his partnership with alcohol brand Diageo, the 10th anniversary of REVOLT — the first Black-owned multiplatform cable music network, now reaching over 80 million homes and 20 million monthly viewers digitally — shows no signs of slowing down.

This year has already been a busy one for Combs, with his acquisition of The Nile List and his $2M investment in creator platform REC Philly. He also expanded his Capital Preparatory charter schools to now include campuses in the Bronx, New York and Hartford, Connecticut.

No comments

2017 Paid in Full Entertainment, Inc.. Powered by Blogger.