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BIG3 Basketball Set to Make History With First-Ever European Game in London

BIG3 Basketball has announced its postseason cities and dates for the 2023 season, which will include the return of the BIG3 All-Star Game and the league's first-ever European game.

The three-on-three professional basketball league, founded by rapper Ice Cube in 2017, has expanded to include more international events and is poised to attract an even bigger audience.

The BIG3 playoffs will take place in three cities across the United States, starting with the first round in Miami on August 12. The second round will be held in Dallas on August 19, and the championship game will be played in Chicago on September 2.
In addition to the playoffs, the BIG3 will host its All-Star Game in London on August 26, marking the league's first-ever game in Europe. Ice Cube hopes to attract British sports and music stars to the event, along with basketball legends such as Julius "Dr J" Erving and Clyde "the Glide" Drexler.

"We want it to be star-studded. We want it to be the place to be in London on August 26," Ice Cube said in an exclusive interview with The Sun. "Maybe the King might pop through and check it out, you never know!"

The BIG3 has grown in popularity in recent years, with a growing European presence and plans to expand even further. Ice Cube and his business partner Jeff Kwatinetz are currently in the process of selling BIG3 teams to outside investors, which will allow the league to pivot to a franchise model.

Ice Cube also hopes to create a World Cup-style event for the professional game, called the "Big Cup," where countries put their best players together to compete at the highest level. "Our dream is to see the BIG3 in most of the countries around the world playing hoops," he said.


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