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Travis Scott Announces Surprise Film Drop Ahead of Friday's 'Utopia' Release

With the imminent release of his first studio album since 2018's "Astroworld," the rapper is making efforts to promote his latest project, "Utopia," which is set to launch this Friday. This comes after a tragic incident at the Astroworld Festival in 2021, where over 300 fans were injured and 10 lost their lives in the rapper's hometown of Houston while he was performing on stage.

On Friday, Scott released the lead single from the album, titled "K-Pop," which features fellow perennial Billboard chart-toppers Bad Bunny and The Weeknd. This move was an effective way to tease the much-delayed album. However, it was a surprise movie drop on Tuesday morning that took his marketing game to a whole new level.

The Cactus Jack Records boss unveiled a trailer for "Circus Maximus" on Twitter, a movie that coincides with the release of "Utopia." Scott is credited with writing and directing the film. The trailer also revealed high-profile collaborators, including famed indie filmmaker Harmony Korine, Gaspar Noé, Nicolas Winding Refn, Valdimar Jóhannsson and Kahlil Joseph. 

Its official description on AMC's website describes the film as "a surreal and psychedelic journey, uniting a collective of visionary filmmakers from around the world in a kaleidoscopic exploration of human experience and the power of soundscapes."

"The film was shot in five countries (Iceland, Denmark, France, Nigeria and Italy), and the poster claims it was produced by A24; however, studio representatives later denied its involvement in the production.

To celebrate the launch of "Utopia," Scott will be performing a livestream concert in front of the Pyramids of Giza on Friday.

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