Jay-Z at No. 6, Ahead of Taylor Swift and Rihanna, in a Record Billionaire Year

The rapper ranked No. 6 on Forbes’ 2025 celebrity billionaire list — highest among musicians — poses with his partner in a Tiffany & Co. campaign portrait. (Photograph by Mason Poole. Courtesy of Tiffany & Co.)

“I’m not a businessman, I’m a business, man.” Two decades after that flex, Jay-Z tops music’s money column on Forbes’ 2025 celebrity billionaire list — No. 6 at an estimated $2.5 billion — ahead of Taylor Swift at No. 9 ($1.6 billion), turning “Reasonable Doubt” and “The Blueprint” into equity that still compounds.

What puts him in front is ownership. Jay-Z sold 50% of Armand de Brignac to LVMH in 2021 and a majority stake in D’Ussé to Bacardi in 2023 — cash-and-equity deals layered on top of Roc Nation and the 2021 sale of a majority stake in Tidal to Block. Add a valuable catalog and blue-chip art, and you get a portfolio that grows even when the studio is quiet.

Rihanna sits at No. 13 (about $1.4 billion) on the strength of Fenty Beauty and Savage X Fenty — proof that brand and product can outrun any release calendar. Swift is the rare ten-figure artist powered primarily by music itself; her spot at No. 9 comes from catalog control, royalties and the “Eras Tour.” Tyler Perry lands at No. 11 ($1.4 billion), a reminder that vertical control — studio, library and lot — keeps the checks coming.

Sports reads the same, just in a different jersey. Michael Jordan ranks No. 3 ($3.5 billion), a sovereign brand whose Nike royalties still score in overtime. Magic Johnson is No. 10 ($1.5 billion) off team stakes, insurance and real estate. LeBron James is No. 14 ($1.3 billion), proof an active player can build a ten-figure balance sheet with salaries, SpringHill and ownership. Tiger Woods is No. 12 ($1.4 billion), the endorsement engine turned operator. Oprah Winfrey sits at No. 4 ($3 billion), decades of audience trust turned into durable media equity and heavyweight real estate.

Zoom out and world-building pays longest. Steven Spielberg leads the celebrity set at No. 1 ($5.3 billion) and “Star Wars” creator George Lucas follows at No. 2 ($5.1 billion) — iconic IP that compounds for decades. Vince McMahon is No. 5 ($3 billion) after the WWE–UFC merger rolled spectacle into TKO stock. Kim Kardashian (No. 7; $1.7 billion) and Peter Jackson (No. 8; $1.7 billion) round out the upper middle on Skims and the Weta Digital deal.

The newcomer class explains how money moved this year. Bruce Springsteen (No. 15; about $1.2 billion) crystallized decades of songs with a blockbuster catalog sale. Arnold Schwarzenegger (No. 17; $1.1 billion) and Jerry Seinfeld (No. 18; $1.1 billion) arrived via long-tail syndication and investing. McMahon’s rise reflects that combat-sports merger windfall.

All of it sits inside a record backdrop: Forbes tallied 3,028 billionaires worldwide worth a combined $16.1 trillion, with a record 15 people in the $100-billion club and, for the first time, three above $200 billion. Against that surge, the celebrity cohort totals roughly $39 billion across 18 names. Hits fade — equity doesn’t. In 2025, catalogs, companies and control still turn fame into generational wealth.