Cold Chillin’ Legend Fly Ty Williams, the Man Behind Hip-Hop’s Golden Age, Dies at 68

Tyrone “Fly Ty” Williams, the pioneering founder of Cold Chillin’ Records and one of hip-hop’s first major-label executives, in an undated photo shared on his Instagram. The Brooklyn-born architect of rap’s golden age — who helped launch Biz Markie, Big Daddy Kane and Roxanne Shanté — died Monday. (Photo via Instagram / @flytywilliams)

Tyrone “Fly Ty” Williams, a foundational architect of hip-hop’s golden era who founded Cold Chillin’ Records and helped launch some of rap’s most influential artists, died Monday in New York. He was 68.

Williams’ passing was confirmed on social media by the Hip-Hop Museum and peers in the culture, though no official cause of death has been publicly disclosed.

Rocky Bucano, CEO of the Hip-Hop Museum, shared a personal tribute on Facebook:

“This afternoon I received the heartbreaking news that my friend and brother in this culture, Tyrone ‘Fly Ty’ Williams, has passed away,” Bucano wrote. “Fly Ty was more than the former CEO of Cold Chillin’ Records — he was a pillar in the architecture of hip-hop. A trusted colleague, a champion for artists and one of the earliest executives to truly understand the power and potential of our culture.”

Artists and fans flooded social platforms with remembrances, celebrating Williams not just as a label head but as a mentor and cultural catalyst. Among them was MC Shan, a longtime Juice Crew member whose career Williams helped shepherd. Popular hip-hop feeds on Instagram and Facebook honored his legacy with tributes citing his vision and influence.

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Born and raised in Brooklyn, Williams came of age deeply steeped in music and culture before finding his calling in hip-hop. In 1986, at 27, he founded Cold Chillin’ Records — originally a subsidiary of Prism Records — which went on to become one of rap’s most influential labels during the late 1980s and early 1990s.

Under his leadership, Cold Chillin’ became synonymous with the Juice Crew, the groundbreaking collective that included artists such as Biz Markie, Big Daddy Kane, Roxanne Shanté, Kool G Rap and MC Shan. Their records helped define New York rap’s early identity and set the template for lyricism and cohesion in hip-hop.

Williams’ business acumen played a crucial role in positioning hip-hop for broader audiences. A distribution partnership with Warner Bros. Records helped bring Cold Chillin’ releases into national markets without diluting the music’s authenticity — a rare achievement at a time when major labels were only tentatively embracing rap as a commercial art form.

Before his label tenure, Williams worked as a radio executive and producer, collaborating closely with influential DJ Mr. Magic and helping to expand dedicated hip-hop programming on commercial airwaves — the first steps toward bringing the culture out of block parties and into mainstream listening rooms.

Though Cold Chillin’ closed in 1998, its influence persists through the artists it championed and the career pathways it opened. Generations of rappers and producers have cited the label’s work as foundational to hip-hop’s culture and business evolution.

Williams’ death marks the loss of one of hip-hop’s earliest visionaries — an executive who, at a time when few in the broader industry grasped the cultural potential of rap, believed in the music’s power and helped turn that belief into reality.