Snoop Dogg Helps Sega Bring Tupac Shakur Back as Video Game Character

Nearly 30 years after Tupac Shakur’s death, Snoop Dogg has helped introduce another digital use of the late rapper’s image — this time inside a video game.

Sega of America and RGG Studio announced during Summer Game Fest that Shakur will appear in “Stranger Than Heaven,” the upcoming action-adventure game from the studio behind the “Like a Dragon” series. The reveal comes as fans mark what would have been Shakur’s 55th birthday on June 16.

The moment immediately recalled Shakur’s famous 2012 Coachella appearance, when a digital projection performed alongside Dr. Dre and Snoop Dogg. This version is different: Shakur is being placed inside an interactive game as Amaru, a character created with approval and supervision from Amaru Entertainment, the company tied to his estate.

Snoop, who also appears in the game as a smuggler named Orpheus, introduced the reveal with his son, Cordell Broadus. During the presentation, Snoop said he, Broadus and the Tupac estate worked closely together on the inclusion.

“The Tupac estate and my son and myself, we work very closely together,” Snoop said, according to PC Gamer and Video Games Chronicle. “So it just made sense to put him in this game, because his likeness and his spirit still lives on.”

Sega said Shakur’s portrayal was created without artificial intelligence and with permission and continuing oversight from Amaru Entertainment. The company said RGG Studio based the character design on archival photographs and footage. More details about Amaru’s role are expected later.

That no-AI detail is important. Fans have already seen posthumous albums, hologram-style performances, deepfakes and digital recreations of late artists. Estate approval answers part of the question. It does not automatically settle how people will feel about seeing Tupac’s likeness used in a new crime drama three decades after his death.

“Stranger Than Heaven” follows Makoto Daito across a 50-year story that begins in 1915. The game moves through five Japanese cities and eras, mixing crime, show business and combat. Snoop’s Orpheus finds Makoto after he stows away on a ship bound for Japan, while Broadus also plays a role that has not been fully detailed.

The trailer did not explain how Shakur’s character fits into the story. It also did not show him speaking. That leaves the central question open: whether Amaru is a meaningful story role, a careful cameo or another example of entertainment finding new places to put a dead icon’s image.

Sega and RGG Studio are clearly trying to get ahead of that concern by emphasizing estate approval, archival materials and the absence of AI. Snoop’s involvement also gives the project a direct connection to Shakur’s world. The two were linked by Death Row Records, West Coast rap and one of hip-hop’s most scrutinized eras.

Still, fans will judge the finished game by what it does with Tupac, not by who introduced the trailer.

“Stranger Than Heaven” is scheduled for release Jan. 15, 2027. For now, the safest read is this: Tupac is not being brought back. His likeness is being licensed into a video game with his estate’s approval and Snoop Dogg’s public blessing. Whether that feels like tribute, strategy or something in between will depend on what players see when the game arrives.