Diddy Launches Empower Global to Champion Black-Owned Businesses

Music mogul Sean "Diddy" Combs has unveiled Empower Global, an online marketplace that highlights and supports Black-owned businesses.

As the Chairman of Combs Global, a prominent portfolio of businesses and investments that includes popular brands like Sean John, Combs Spirits (Cîroc Vodka and DeLeon Tequila), AQUAhydrate and Revolt Media, Diddy's latest venture aims to strengthen the Black dollar and empower Black entrepreneurs.

"My mission has always been to empower Black entrepreneurs and create more opportunities for them to access the resources, tools, and support needed to build successful businesses," expressed Diddy in a statement announcing the launch. "Empower Global will uplift Black entrepreneurs, keep dollars circulating in our community, and make buying Black a lifestyle."

Empower Global offers a diverse array of products, including clothing, shoes, beauty accessories like skincare and fragrances, as well as art. The platform's development was entrusted to two Black-owned companies, TechSparq and ChatDesk.

Tarik Brooks, President of Combs Global, emphasized the platform's commitment to sustainable growth and the creation of enduring opportunities for the Black economy. "Through Empower Global, we aim to foster sustainable growth and create lasting opportunities that will leave a positive and enduring impact on the Black economy," stated Brooks.

The platform launched with 70 brands, including industry leaders such as Silver & Riley, Actively Black, Scotch Porter, and Coco & Breezy, among others, with plans to introduce new Black businesses monthly. Diddy hopes to showcase more than 200 brands by the end of the year, providing increased visibility and support for Black entrepreneurs.