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Wingstop and Latto Serve Up a Flavor Remix With Exclusive Lemon Herb Collaboration

Photo Courtesy Wingstop 
In a potentially mouthwatering partnership, fast-casual chicken brand Wingstop has teamed up with hip-hop artist Latto to introduce a unique culinary creation: Latto's Lemon Herb Remix. The dry rub, crafted by Latto herself alongside Wingstop's culinary team, is now available at all Wingstop locations across the nation for a limited time.

But the collaboration doesn't end with the new flavor. Wingstop and Latto are also unveiling The Latto Meal — a feast designed to bring Latto's preferred flavor experience to life. The Latto Meal features 21 classic wings, two dips and a large serving of seasoned fries.

"I had a blast crafting my very own Lemon Herb Remix flavor with Wingstop," Latto said in a statement announcing the partnership. "As a longtime fan of Wingstop, this collaboration is a dream come true. To enjoy The Latto Meal just the way I do, make sure to request all flats in my signature flavor and pair it with plenty of ranch. Trust me, it's so delicious that you'll find yourself fighting over the last wing, just like my sister Brook and I do."

This marks the artist's second collaboration with the brand. In 2022, she joined forces with Wingstop to support her Win Some Give Some Foundation's second annual Christmas in Clayco event, which aimed to provide local families in need with a Christmas dinner, gifts and essential items.

Latto, also known as Big Latto, has quickly risen to prominence in the music industry with her distinct style and captivating lyricism. Hailing from Atlanta, Georgia, she gained recognition after winning Jermaine Dupri's reality TV show "The Rap Game" in 2016. Since then, she has released a string of successful singles and mixtapes that have garnered critical acclaim and a dedicated following.

Her debut album, "Queen of da Souf," made its impact in August 2020, introducing her unique style to the world. However, it was her second studio album, "777," that truly propelled her into the mainstream spotlight.

One of the standout tracks from "777" was "Big Energy," the album's lead single. The song made waves across the music industry, peaking at an impressive number three on the prestigious Billboard Hot 100 chart.

To bring this collaboration to life, Wingstop has released a new commercial featuring Latto. The advertisement showcases Latto's infectious energy as she delivers hand-sauced and tossed Lemon Herb Remix wings alongside seasoned fries to a girls' night gathering, all while her hit song "Put It on Da Floor" provides the backdrop.

Anne Fischer, Chief Growth Officer of Wingstop, emphasized the shared passion for bold and flavorful experiences between the brand and Latto. "Wingstop fans are always seeking our unique taste, and Latto's emergence as a talented artist with her own distinct flavor perfectly aligns with our vision," Fischer explained. "We are thrilled to collaborate with Latto and present the extraordinary Lemon Herb Remix, inviting fans to savor the remarkable blend of Wingstop's expertise and Latto's creative touch."

The introduction of Latto's Lemon Herb Remix coincides with National Chicken Wing Day, an annual celebration of the beloved dish. To honor this occasion, Wingstop is offering a special treat to fans on Saturday, July 29. By using the code FREEWINGS during checkout on or the app, customers can enjoy five free wings.

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